Why Video?

Video surrounds us on a constant basis. Whether on a laptop, mobile device, or tablet; we are repeatedly lured into watching a quick two-minute video that was shared by a friend on Facebook, or recommended by YouTube. Video marketing has reached its peak in 2015, as Forbes and the Marketing Profs have labeled this year “The Year of Video Marketing”.

In the weeks ahead, Mira Mediaworks will be highlighting the importance of video marketing and what it can do for your business. If words are worth a thousand words, imagine the value in video!

• 1.8 Million words is the value of one minute of video- Dr. James McQuivey

• 65% of executives have visited a vendor’s site after watching a video

• 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page

• 64% of consumers are more likely to buy a product after watching a video about it

• If you're not using video marketing, you're missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation

• 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process

• 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety